Free Live Workshop
How to turn your podcast into a business growth system
Because your podcast can do more than collect downloads.
Tuesday October 14
3 pm CST
Live + Replay
Is this for you?
If you have a podcast and a business...yes!
This workshop is for service-based business owners who want their podcast to support their business. Whether you're just getting started with a podcast, you've fallen off track, or you're creating great episodes but don't have a clear vision of what happens next.
Start
You've been saying you should start a podcast, but you're not totally sure where to begin.
Restart
You bought the mic, named the show, maybe even started recording a few episodes...and then life happened and you stopped.
Amplify
You have a podcast, but you're not seeing the business results you really want.
Recording the podcast...
is the easy part.
The challenge is everything that happens around your podcast.
Think of it this way - you can publish great episodes, have amazing guests, create clips to share on socials that are getting views, and you can even look at your amazing download numbers...and still have no idea what your podcast is actually doing for your business (aside from adding to your to-do list...).
Publishing your podcast episode isn't the end of the journey.
Have you ever asked or wondered to yourself ANY of the following:
what happens to the listener who wants more?
what happens to the guest relationship after the episode goes live?
where does your content lead people?
can you see where the leads, referrals, collaborations, and/or opportunities your podcast is helping to create?
We're answering all of those questions AND building the system during this workshop.
You'll walk away with:
A clear plan to make your podcast work harder for your business.
a simple framework to connect your podcast to real business goals
ideas for what to do before, during, and after each episode
ways to turn listeners and guests into opportunities
examples from real businesses (not just coaches)
next steps you can implement right away
Downloads are only one part of the story.
Your download count can tell you whether people are consuming your podcast.
But it cannot tell you the whole story of what your podcast is creating for your business.
If you've found yourself wondering how you can create more value, attention, and opportunities out of your podcast - this is the workshop that will help you do that!
The goal is to continue to help you work smarter, not harder.
Did you know....
53% of Listeners
say they're likely to purchase a product or service after hearing about it on a podcast.
Sounds Profitable
The Ad Bargain 2024
Meet Your Host
Hello! I'm Maggie
I'm not here to teach you how to get 100,000 downloads. I'm a business strategist who runs two podcasts that started asking herself a different question:
"How can I make these podcasts more useful to the business that it's connected to?"
So I mapped out both The Chaos to Clarity Podcast and the Built to Scale Podcast to understand what happens before/during/after an episode, where relationships go, how listeners move into our ecosystem, how content gets reused, and how we really understand what the podcast is creating.
On October 14th, I'm showing you what I learned (and implemented) so that you can starting building the same sort of system for your show so that you can generate more interest (and income).
I'm excited to help you turn your podcast into a real business asset!
Tuesday October 14
3 pm CST
Live + Replay
Listen To the Built to Scale Podcast
Built to Scale is the podcast for business owners who want to grow without creating more chaos. Each week, Maggie interviews founders, operators, and industry experts to explore the systems, strategies, and leadership decisions that help businesses run more smoothly and scale more sustainably.
